Simply put, that’s our purpose. For 150 years and counting, we’ve been helping our customers live a better life, longer. And today, we’re more dedicated than ever to expanding access to financially secure and fulfilling futures.
We’re helping more people every day build a secure financial future
Our purpose drives everything we do, helping generations of people achieve lasting financial stability with the guidance and support they need to reach their financial goals.
Watch how we bring our purpose to life
We’re celebrating over 150 years with purpose
Throughout our 150th anniversary, we’ve continued to respond to critical societal challenges through impactful partnerships, philanthropy and financial know-how.
We’re helping protect people's future...
...through partnerships with organizations like the Aspen Institute and Duke University. By connecting with leading thinkers and networks, we're shaping policy and private-sector strategy while also developing and simplifying financial products to inspire more people to grow and protect their wealth.
Watch how one family is planning for their future
Watch how we're helping build generational wealth
We’re reaching more people than ever...
...by developing innovative products and services that support communities around the world to secure and grow their financial futures.
We're fostering financial well-being around the world
We’re advancing financial well-being worldwide with international initiatives that make financial literacy accessible and relevant across cultures, from interactive learning in Japan through The Smile Money Project, to Actuaries of the Future in Brazil, and 123Seguro in Latin America. Together, we’re helping people build brighter futures with confidence and stability.
We’re investing in communities around the world
We’ve helped communities thrive by creating opportunities for lasting financial strength and resilience through impact investments, the work of the Prudential Foundation, and cross-sector partnerships.
We’ve invested over $4 billion to make lives better
And we’re committed to driving even greater outcomes in the years ahead.
Employee Ownership
Through partnerships with organizations like Project Equity, Prudential is expanding access to employee ownership to improve job quality, build worker wealth, and boost financial confidence.
Sustainable Investing
PGIM Real Estate is creating a sustainable future through targeted environmental initiatives—enhancing energy efficiency, building affordable housing, and fostering resilient communities.
Community Development
We've invested over $392 million in community development financial institutions that empower entrepreneurs, drive economic growth, and finance affordable housing.
Homeownership
The Prudential Foundation and our Impact and Responsible Investing team are tackling the critical challenge of expanding access to housing—a cornerstone of thriving communities.
Purpose Meets Partnership: Grantee Stories
Watch how the next generation is building skills for the future
We’re building a better future
Worldwide, millions of young people lack access to education, training, or stable employment. In 2019, we made a groundbreaking $180 million commitment to opportunity youth, young people between the ages of 15 and 29 who are not connected to school or work. Through a blend of philanthropic grants and impact investments, we've helped over 1 million young people build financial security by giving them access to education, training, support, and resources.
We're helping revitalize our Newark Community
We were founded over 150 years ago in Newark, NJ, and we're deeply committed to the city's future. Over the past decade alone, we've invested over $1.1 billion to build thriving neighborhoods, accelerate economic growth, and support access to quality career opportunities—and this is just the beginning.
Listen to how we're turning purpose into impact
Our employees shape our culture, drive innovation, and guide our purpose
Respect and belonging are at the heart of our culture. Through leadership development and skills-based training, team members are advancing their careers and making meaningful contributions.
Meet the people who bring our purpose to life
Discover some of the voices that are driving change and shaping our collective future. Together, their passion and dedication are leaving a lasting influence.
Matthew DeNunzio
Manager of Strategic Initiatives
“After teaching economics and witnessing many educators' financial struggles in retirement, I was inspired to tackle key issues like the retirement gap, uninsured Americans, and the gender wealth divide. Driven by a commitment to improving lives, I’m helping create a better future for all.”
Deirdre Ogden
Director, Product Owner, Technology and Data
"I’m spearheading a transformative data technology project, and the challenge has been incredibly rewarding. This opportunity has allowed me to not only enhance my expertise by evolving legacy systems into cutting-edge strategies but also to deepen my skills in design, process improvement, and leadership. Along the way, I’ve forged meaningful connections and witnessed profound personal growth."
Chinedu Chukwura
Analyst, Financial Risk Management
“What excites me the most is how we're continuously evolving while staying true to our core purpose of making lives better by solving the financial challenges of our changing world. We are embracing innovation in areas like digital solutions and sustainable investing, which are shaping the future of financial services. The focus on creating long-term value for customers while driving positive impact in the communities we serve highlights our commitment to both people and progress. It's exciting to be part of a company that's honoring its legacy and looking ahead to lead in the changing world of financial wellness.”
Our purpose shapes everything we do
Our commitment to make lives better by solving the financial challenges of our changing world drives our focus on sustainable business practices.
Our Leadership
Our executive team brings expertise and dedication to guiding our strategy, ensuring we deliver value to our customers, clients, and communities.
Board of Directors
Our Board of Directors ensures we continue to thrive and stay true to our purpose responsibly and sustainably.
Corporate Governance
We uphold the highest accountability standards to maintain trust, transparency, and long-term success for Prudential Financial and our employees.
Code of Conduct
Our commitment to ethical decision-making inspires us all to cultivate an inclusive, respectful, and responsible culture.
Disclaimer
© 2026 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
For Compliance Use Only:1085190-00004-00